Aimbridge acquires Grupo Hotelero Prisma to expand in Mexico
Aimbridge Hospitality will become the owner of Grupo Hotelero Prisma, the largest third-party operator in the Mexican market. With this acquisition, Aimbridge will gain the Prisma team, as well as the management of 42 properties with more than 7,500 rooms nationwide, including Westin Monterrey, JW Marriott Monterrey, JW Marriott Guadalajara and Tribute Tulum.
This acquisition follows Aimbridge co-founder Dave Johnson’s transition from CEO to Executive Chairman, where he set out to drive the company’s transformational growth.
“We are honored to join the Grupo Hotelero Prisma portfolio and its incredibly talented team of dynamic and like-minded professionals,” said Johnson. “The continued expansion of Aimbridge and its alliances with the world’s leading hotel brands has been a priority for us from the early days. This new relationship puts us on the path to successful expansion in a previously untapped market. “
Grupo Hotelero Prisma has consistently grown its portfolio through alliances with large hotel groups such as IHG Hotels & Resorts, Wyndham Hotel Group, Marriott International and Hilton, according to the company. It also maintains a collection of properties operated by Mexican national brands such as Casa Grande and Ex Hacienda San Xavier.
“With the acquisition of Prisma, we are very pleased to enter into an important relationship with Fibra Inn (FINN), Mexico’s largest hotel REIT,” said Mike Deitemeyer, President and CEO of Aimbridge Hospitality. “In addition to continuing to leverage FINN’s prestigious and substantial portfolio through this acquisition, we are delighted to be working together to expand our respective presence across a wide range of the Mexican market. “
Leandro Castillo, president of the Prisma division, will report directly to Deitemeyer, who took over the role of CEO during Johnson’s transition to executive chairman.
“We are delighted to have the opportunity to work alongside the Aimbridge Hospitality team and bring the scale and expanded resources to our owners,” said Castillo. “We’ve made a concerted effort to align with professionals who are strategic, data-driven and analytical, and the Aimbridge team delivers exactly that to our Prisma properties. “