Burrito Loco Mexican Restaurant in Hampton NH is a family affair
HAMPTON – Opening a restaurant is risky at best, but opening one at the start of a pandemic lockdown takes not only courage, but also faith in the food and community support.
That’s the definition of the Jaime family members who opened Mexican restaurant Burrito Loco last year, just as restaurants were ordered to close in an attempt to stop the spread of the coronavirus through the population.
According to Burrito Loco manager Emily Jaime, 22, after years of working for others, she and her mother, Erindira, knew they had a great product to sell. So, they took their chance and opened the doors to 625 Lafayette Road, right across from Walgreens on Route 1 in Hampton.
âWe’ve had a really good response from the community,â Jaime said. âThe people were very supportive. We opened when almost everything else was closed. And because we were mainly doing take out, people came. Once summer arrived, we got busy.
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Authentic Mexican cuisine
Burrito Loco and Jaime’s Recipes introduced Hampton to authentic Mexican cuisine, straight from family roots in Guadalajara, Mexico. Everything is handmade, Jaime says, the marinated meats, the sautÃ©ed vegetables, the cheese sauces, the pico de gallo, she says, even the chorizo, a seasoned Mexican pork sausage.
âOh, the chorizo ââis so good; it’s my favorite, âshe says. âIt’s my grandmother’s recipe.
The company’s name translates to âcrazy burritoâ in English, and it refers to the larger-than-life size of the burritos served there, Jaime said.
âPeople always say, ‘Wow, this is huge,’â she said. “And that’s huge.”
Burrito Loco’s options are not the same as at other chains serving Mexican food, she said. At Burrito Loco, customers choose from burritos, burrito bowls, quesadillas, tacos, salads, nachos, âlocoâ fries and specialties. Then they choose their protein – beef, pork, chorizo, chicken, shrimp, or fish – and there are even options for vegetarians. The toppings and toppings are then chosen, as customers build their meal exactly to their preferences.
What sets this family-run restaurant apart from more familiar Mexican chains is the unique touch used to flavor the food, Jaime said.
âReally, it’s all about the seasonings,â she said. âWe all mix our own seasonings, great seasonings and juicy meats. And all of our food is handmade, fresh every day. We go through it quickly and it does not dry out.
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What is on the menu?
As they’ve introduced real Mexican flavors to Hampton, Jaime said, customers are ready to try new things on the menu, aside from the well-known tacos and burritos. Increasingly popular lately, she said, sopes, made with a base of fried corn husks and a choice of meats, toppings and toppings.
âPeople have asked about sopes and they are very open to trying something new,â she said. “And they loved them.”
As for the most popular meals out, Jaime said, the fish tacos – made with haddock – and the ala diabla camarones.
âThese are spicy shrimp; it’s one of my favorites, âshe said.
Rusty Bridle of the Hampton Chamber of Commerce is a frequent visitor to lunch. His choice recently fell on the beef and chicken burrito, he said.
âEverything I’ve had there has been great,â said Bridle. âIt’s authentic Mexican food. They are from Mexico, but they are now US citizens. And it’s a real, real family business.
Jaime’s mother, besides being an excellent cook, raised six children, aged 22 to 8, while working hard. Opening the restaurant together works well. Erindira spends most of her time overseeing the kitchen, since most of the recipes are hers, and Emily runs the storefront. Although they will cover everything that needs to be done. And the rest of the family often arrive to help, too, she said.
âMy mom is my role model,â Jaime said. âI love the restaurant; it’s a lot of work, but a lot of fun. This is my second home; I like to go to work every day and see my regulars.
Where and when?
Burrito Loco is open daily, 11 a.m. to 9 p.m., Monday through Saturday, and 11 a.m. to 8 p.m. Sunday at 625 Lafayette Road, Hampton.
Menu and more information: burritoloconh.com or call (603) 601-7629