Marriott predicts significant growth in Mexico


BETHESDA, MD — Marriott International plans to expand its presence in Mexico by more than 50% by the end of 2023, after a solid year of new signings.

In 2018, the company signed 36 agreements in the Caribbean and Latin America, including more than 2,300 rooms, or nearly 40% of the total rooms in Mexico. With these new offerings, Marriott’s total pipeline in Mexico now has nearly 50 properties comprised of 8,000 rooms across the country, from Mexicali to Cancun, including key cities such as Mexico City, Guadalajara and Monterrey and resort markets. like Cancun, Los Cabos and Puerto Vallarta. .

“Mexico continues to be our largest and most successful market in the region, thanks to our proven operational excellence, our preferred brands and business platforms, and our strong partnerships with owners and franchisees,” said Laurent de Kousemaeker, Director of Development for Marriott International in the Caribbean. and Latin America. “We are equally excited for 2019, given our strong pipeline, the launch of Marriott Bonvoy, the company’s new loyalty program, and the increasingly compelling value proposition that our size and scale can provide. bring to our partners. “

As of December 31, 2018, Marriott had 85 properties open in Mexico, representing approximately 34% of its 249 properties across 21 brands in the Caribbean and Latin America region.

Significant luxury signatures

The company signed two projects in 2018 that will further enhance Marriott International’s luxury offerings in Mexico, including a Ritz-Carlton reserve in Riviera Nayarit. This 110-room resort will be nestled within the Costa Canuva master plan development. Distinguished by its secluded location, there is a private beach, cliffs with views and a natural setting. Ritz-Carlton brand residential units will also be available for sale on site.

The second luxury signature is the Riviera Maya Mexico Edition, the first Edition brand property in the region, which is expected to rise to Kanai in the tropical resort destination Riviera Maya in Mexico.

Taking into account the 2018 agreements, the pipeline signed by Marriott in Mexico now consists of nine luxury projects totaling 1,000 rooms. In 2019, the company is expected to open its first ultra-luxury property in the Ritz-Carlton Reserve group called Zadun in Los Cabos as part of the development of the Puerto Los Cabos master plan.

Strong demand for selected services

The demand for the development of selected service establishments is also strong in Mexico, representing today more than 4,000 signed rooms in the following six brands: Fairfield by Marriott, AC Hotels by Marriott, Courtyard by Marriott, Residence Inn by Marriott, Aloft and Four Points by Sheraton.

“Marriott owners benefit from a growing base of affluent and loyal members globally seeking unforgettable travel experiences in sought-after destinations,” said Stephanie Linnartz, Global Business Director, Marriott International. “Our loyal members in turn benefit from a growing number of Marriott properties around the world, as our owners continue to develop exciting projects in gateway cities, resort areas and places our guests aspire to travel. “

To date, Marriott hotel owners have seen the even greater benefits of growing membership in the loyalty program, which now exceeds 125 million members, reduced billing rates, higher luxury refunds and a higher proportion. growing number of bookings from our direct channels. In the Caribbean and Latin America, Marriott International has over 4.1 million Marriott Bonvoy members.

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