Mexican hospitality industry is gaining momentum
Mexico is leading the recovery of the hotel sector in the Latin American market, according to the latest industry reports. This is based on the number of advance hotel reservations which have been steadily increasing and showing stable growth.
Industry experts have been tracking key metrics as well as booking trends for its connected properties across all markets over the past few months. Mexico experienced a sharp drop in March-April at the start of the pandemic and has since seen a V-shaped recovery from June-July.
By taking January 2020 as constant and calculating the percentage change over the following months, this report reflects trends in bookings, based on data processed by eRevMax for its client hotels worldwide.
Mexico – Leisure travel optimism is back
Mexico was among the first LATAM countries to reopen travel in June, and since then it has been leading the resumption of travel with easy entry requirements and additional security measures taken by the government, cited as a case study. to get it right. Cancun received the WTTC Safe Travel Stamp long before any major travel destination. Other sites are now following suit to promote their commitment to cleanliness. Most tourist attractions have public health protocols in place with social distancing and sanitation. The certification to show the government’s seriousness is clearly bearing fruit, with advance reservations now reaching 76% of the pre-Covid level for our Mexican partner hotels.
Since the start of the pandemic, the Mexican government has worked closely with the travel industry to promote safe tourism. The “Come to Cancun 2X1” campaign, for example, has been a hit with leisure travelers. It is refreshing to see a strong sense of travel and an increase in customer confidence driving the recovery of the tourism and hospitality industry in Mexico.