Mexican restaurant Reno Bertha Miranda goes on sale for $ 3 million
Reno’s longtime institution Bertha Miranda is for sale.
The Mexican restaurant was listed on Northern Nevada’s Multiple Listing Service for $ 3 million. The list includes the iconic brick and stone building of the main restaurant as well as an adjoining plot.
A successful sale does not necessarily mean the end of Bertha Miranda’s. In addition to ownership, the buyer will also get rights to the name of the popular local restaurant as well as all equipment used to run the business.
“The buyer can buy the trade name of Bertha Miranda’s Mexican Food and Cantina,” according to the listing. “The sale must include all accessories, furniture and equipment currently used for the operation of the restaurant. “
Bertha Miranda’s has been a Mill Street staple for three decades, serving up staple Mexican fare like tamales, mole chicken, and chili verde. The restaurant was opened in 1991 by the namesake Bertha Miranda and has gained a loyal following in the larger small town over the years.
After decades of restaurant management, however, Miranda – who turns 80 next year – is looking to step down from the business.
“All these years later, Bertha is planning to retire,” said John Utter of Utter Real Estate Consultants, who is in charge of listing the property. “I help her do something with the business and the real estate so that she can do it easily.”
Utter declined to provide further details on the circumstances of Bertha Miranda’s sale, citing client confidentiality. Utter, however, added that the restaurant would continue to be open and would remain in business until it was sold.
“One thing I need to highlight in six different ways is that Bertha Miranda’s is an open and operational restaurant and will remain open until we determine the deal and it closes,” Utter said. . “Until then, Bertha Miranda is operating at full capacity.”
For Miranda and her family, the restaurant’s success illustrates the American dream.
Miranda first immigrated from Mexico to the United States in 1972, finding work at a military base in El Paso, Texas. She then moved to northern Nevada in 1978 after her husband Federico landed a job in the mining industry in Lovelock. Three years later, Miranda’s family moved to Reno where they began selling homemade burritos at a South Virginia Street convenience store. Miranda would then open a small restaurant in Reno, followed by a new location in Sparks.
“My kids were working,” Miranda told the Reno Gazette Journal in a 2014 interview.
“I haven’t paid them for two or three years; they gave me their advice. We have made money to continue. We had so much faith. We were doing what we had to do.
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Miranda would then open the current Mill Street location, where she would be very successful. Six years after opening the restaurant, Miranda and her husband would build their dream home, a hacienda-style property in the southern suburbs of Reno. Miranda would also buy the building that housed her restaurant in 2001 after leasing the space for 10 years.
Miranda would turn her success into philanthropy, creating a scholarship fund for Mexican-American students. Her efforts earned her a place in the Nevada Women’s Fund Hall of Fame in 2014. Bertha Miranda was also chosen to host a 2008 roundtable hosted by New York Senator Hillary Clinton.
County records show Miranda Bertha Properties LLC as the current owner of the restaurant.
Jason Hidalgo covers business and technology for the Reno Gazette Journal and also reviews the latest video games. Follow him on Twitter @jasonhidalgo. Do you like this content ? Support local journalism with an RGJ digital subscription.