‘The Bachelorette’ gives New Mexico resort a lifeline | New Mexico News
By ADRIAN GOMEZ, Albuquerque Journal
ALBUQUERQUE, NM (AP) – After being shut down for months by the raging pandemic, the Hyatt Regency Tamaya Resort & Spa has come back to life thanks to the filming of the current season of “The Bachelorette”.
“(Having production at the resort) helped me bring back 80% of the staff,” Claudia Wattenberg, the resort’s general manager, told the Albuquerque Journal. “They allowed me to bring my team back and I wanted them to be there. We were closed in January and February and would not have opened with the lack of demand. We were relying on the out-of-state driving market and that was not happening. It was very restrictive until July 1st.
The current season – the 17th reality TV series – aired in June on ABC. This season follows “bachelor” Katie Thurston on her quest for love.
Since its premiere, the series has soared to just under 4 million viewers and easily tops the coveted 18-49 advertiser demographic every week.
According to Variety, in 2018 it cost $ 153,096 for a 30-second commercial on “The Bachelorette.”
Wattenberg said the national exhibit has been a blessing for the property, which is located in Santa Ana Pueblo. Production took place two months earlier this year.
“For nine weeks our property will be seen by millions of people,” she said. “We couldn’t pay for this type of exposure.
The direct effect is that the Tamaya is booked on weekends until August and there is a significant increase in the number of people consulting it for weddings and engagements.
“It’s huge for Hyatt,” Wattenberg said. “We are one of the major brands and having one of our resorts it has been fantastic to showcase not only the resort but also New Mexico and most importantly Santa Ana Pueblo.”
According to the New Mexico Department of Tourism, film tourism is listed as a “special interest” activity for about 10% of visitors to New Mexico in 2019.
“This doesn’t mean that a film location was the reason someone took a trip to New Mexico, but it does indicate that during their trip, 10% of visitors said they found the opportunity to be there. engage in a kind of “film tourism”. “Said Cody Johnson, spokesperson for the New Mexico Department of Tourism.
Wattenberg said interest in the resort started to rise when the location leaked via Twitter in February.
Amber Dodson, director of the New Mexico Film Office, said having the production film in New Mexico has a positive impact in the state.
“Viewers around the world tune in weekly and see the amazingly beautiful scenery of the Tamaya Resort on the Santa Ana Pueblo,” Dodson said. “Production turned during the pandemic maintaining a safe bubble for COVID. This in turn generated income for the indigenous-owned businesses and the Tamaya, who were otherwise experiencing unprecedented financial difficulties. “
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